The unsustainable truth about the stage-gate new product innovation process
Pratima (Tima) Bansal and Sylvia Grewatsch
| Year of publication: |
2020
|
|---|---|
| Authors: | Bansal, Pratima ; Grewatsch, Sylvia |
| Subject: | consumer industry | new product innovation | stage-gate approach | Sustainable development | Innovation | Produktentwicklung | New product development | Nachhaltige Entwicklung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14479338.2019.1684205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258039