The unsustainable truth about the stage-gate new product innovation process
Year of publication: |
2020
|
---|---|
Authors: | Bansal, Pratima ; Grewatsch, Sylvia |
Published in: |
Innovation: organization & management : IOM. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2204-0226, ZDB-ID 2180355-9. - Vol. 22.2020, 3, p. 217-227
|
Subject: | consumer industry | new product innovation | stage-gate approach | Sustainable development | Innovation | Nachhaltige Entwicklung |
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