The upside of data privacy : delighting customers by implementing data privacy measures
Henner Gimpel, Dominikus Kleindienst, Niclas Nüske, Daniel Rau, Fabian Schmied
| Year of publication: |
2018
|
|---|---|
| Authors: | Gimpel, Henner ; Kleindienst, Dominikus ; Nüske, Niclas ; Rau, Daniel ; Schmied, Fabian |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 28.2018, 4, p. 437-452
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| Subject: | Privacy concerns | Privacy measures | Customer data | Customer satisfaction | Survey research | Datenschutz | Data protection | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Kundendaten | Datensicherheit | Data security | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-018-0296-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003982