The US Hispanic consumers' perception towards buying country of origin labeled ethnic produce
Year of publication: |
2012
|
---|---|
Authors: | Govindasamy, Ramu ; Puduri, Venkata ; Simon, James E. |
Published in: |
The IUP journal of management research : IJMR. - Hyderabad : Icfai University Press, ISSN 0972-5342, ZDB-ID 2521149-3. - Vol. 11.2012, 2, p. 50-64
|
Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | USA | United States | Hispano-Amerikaner | Hispanics | Ethnische Gruppe | Ethnic group |
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