The use and misuse of student samples : an empirical investigation of European marketing research
Year of publication: |
July-August 2017
|
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Authors: | Ashraf, Rohail ; Merunka, Dwight |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 4, p. 295-308
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Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Stichprobenerhebung | Sampling | Informationswert | Information value | Studierende | Students | Bibliometrie | Bibliometrics | Europa | Europe |
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