The use of choice strategies in decision support system design: An empirical investigation of decision maker performance and perceptions
Decision support systems are interactive information systems which incorporate both data and modeling capabilities in an effort to support and improve human decision making. The goal of a decision support system is to support the entire decision making process. In order to do this, an understanding of each phase of the decision making process is necessary. This study focuses on the choice phase of decision making in order to provide useful information to more comprehensive decision support systems. Specifically, the effects of embedding choice strategies into the design of decision aids on decision maker performance and perceptions were examined. Three decision aids were used in a laboratory experiment for a consumer selection task. The first imposed a compensatory choice strategy, another imposed a noncompensatory strategy, and the third allowed the decision maker flexibility to use one or both of those strategies.
Authors: | McCommon, Kathy Lynn |
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Publisher: |
Florida State University Libraries |
Subject: | Business Administration | Management |
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