The use of analogies in forecasting the annual sales of new electronics products
Year of publication: |
2013
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Authors: | Goodwin, Paul ; Dyussekeneva, Karima ; Meeran, Sheik |
Published in: |
IMA journal of management mathematics. - Oxford : Oxford Univ. Press, ISSN 1471-678X, ZDB-ID 2074812-7. - Vol. 24.2013, 4, p. 407-422
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Subject: | Bass model | diffusion models | new product forecasting | analogies | Prognoseverfahren | Forecasting model | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Prognose | Forecast | Marktforschung | Market research | Produktentwicklung | New product development |
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