The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Lubica Gajanová, Margaréta Nadányiová, Dominika Moravčíková
| Year of publication: |
2019
|
|---|---|
| Authors: | Gajanova, Lubica ; Nadanyiova, Margareta ; Moravčíková, Dominika |
| Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 66.2019, 1, p. 65-84
|
| Subject: | brand | brand loyalty | customer segmentation | demographic segmentation | psychographic segmentation | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/saeb-2019-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313575