The use of different endorser types in advertising : a content analysis of magazine advertisements
Christian Schimmelpfennig
| Year of publication: |
2019
|
|---|---|
| Authors: | Schimmelpfennig, Christian |
| Subject: | Advertising | advertising strategy | brand management | celebrities | celebrity endorsement | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Werbung | Markenführung | Brand management | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1470273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201019