The use of scents to influence consumers : the sense of using scents to make cents
Year of publication: |
2009
|
---|---|
Authors: | Bradford, Kevin D. ; Desrochers, Debra M. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 90.2009, Supp.2, p. 141-153
|
Subject: | Marketingmanagement | Marketing management | Aromastoff | Flavour | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics |
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