The use of social media in different phases of the new product development process : a systematic literature review
Runyue Han, Julia Brennecke, Dhruba Borah and Hugo K. S. Lam
| Year of publication: |
2025
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|---|---|
| Authors: | Han, Runyue ; Brennecke, Julia ; Borah, Dhruba ; Lam, Hugo K. S. |
| Published in: |
R & D management. - Oxford : Wiley-Blackwell, ISSN 1467-9310, ZDB-ID 2016955-3. - Vol. 55.2025, 1, p. 108-126
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| Subject: | Social Web | Social web | Bibliometrie | Bibliometrics | Produktentwicklung | New product development | Innovation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/radm.12687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015141811