Type of publication: Article
Type of publication (narrower categories): Congress Report
Notes:
Beatson, A. T., Coote, L., & Rudd, J. (2004) The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment. In European Marketing Academy Conference, 18-21 May 2004, Murcia, Spain.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE