The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment
|Year of publication:||
|Authors:||Beatson, A. T. ; Coote, L. ; Rudd, J.|
|Subject:||Marketing Management (incl. Strategy and Customer Relations) | Consumer satisfaction | Technology-based self-service | Interpersonal service | Consumer commitment|
|Type of publication:||Article|
|Type of publication (narrower categories):||Congress Report|
Beatson, A. T., Coote, L., & Rudd, J. (2004) The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment. In European Marketing Academy Conference, 18-21 May 2004, Murcia, Spain.
QUT Business School; School of Advertising, Marketing and Public Relations
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