The use of the "rational" system of global marketing communications in management of international enterprises
Tatiana Obolenska, Inna Shatarska, Yegor Shevtsov
Year of publication: |
2019
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Authors: | Obolenska, Tatiana ; Shatarska, Inna ; Shevtsov, Yegor |
Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 17.2019, 3, p. 14-30
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Subject: | business | communicational strategy | econometric model | global income | global marketing communications | management | marketing | rationalism | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Multinationales Unternehmen | Transnational corporation | Öffentlichkeitsarbeit | Public relations | Welt | World |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in ukrainischer Sprache |
Other identifiers: | 10.21511/ppm.17(3).2019.02 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158912
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