The value of codesign : the effect of customer involvement in service design teams
Jakob Trischler, Simon J. Pervan, Stephen J. Kelly, and Don R. Scott
| Year of publication: |
February 2018
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| Authors: | Trischler, Jakob ; Pervan, Simon J. ; Kelly, Stephen J. ; Scott, Don R. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 1, p. 75-100
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| Subject: | codesign | service design | customer cocreation | team research | Arbeitsgruppe | Team | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsinnovation | Service innovation | Produktgestaltung | Product design | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670517714060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855780