The value of context-specific studies for marketing
Year of publication: |
2023
|
---|---|
Authors: | Stremersch, Stefan ; González, Jorge ; Valenti, Albert ; Villanueva, Julian |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 1, p. 50-65
|
Subject: | Context-specific | Generalizability | Generalization | Industry | Movie | Pharmaceutical | Philosophy of science | Platform market | Relevance | Research | Scientometrics | Sharing economy | Technology | Video game |
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