The value of descriptive analytics : evidence from online retailers
Ron Berman, Ayelet Israeli
| Year of publication: |
2022
|
|---|---|
| Authors: | Berman, Ron ; Israeli, Ayelet |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 6, p. 1074-1096
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| Subject: | e-commerce | online retail | big data | descriptive analytics | difference-in-differences | martech | synthetic control | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Big Data | Big data | Einzelhandel | Retail trade | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316896