The value of extent-of-preference information in conjoint-based conjoint analysis
Year of publication: |
2001
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Authors: | Elrod, Terry ; Chrzan, Keith |
Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-42323-0. - 2001, p. 209-223
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Subject: | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Marktforschung | Market research | Information | Konsumentenverhalten | Consumer behaviour | Experiment |
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