The value of financial innovation
Lisa Schöler; Bernd Skiera and Gerard J. Tellis
| Year of publication: |
2013
|
|---|---|
| Authors: | Schöler, Lisa ; Skiera, Bernd ; Tellis, Gerard J. |
| Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
| Subject: | Finanzprodukt | Financial product |
| Extent: | S. 135 - 173 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Erscheint auch in: Journal of Product Innovation Management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675540