The value of flexibility : real options and customer lifetime value
Michael Haenlein
| Year of publication: |
2015
|
|---|---|
| Authors: | Haenlein, Michael |
| Published in: |
Handbook of research on customer equity in marketing. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-497-8. - 2015, p. 118-136
|
| Subject: | Realoptionsansatz | Real options analysis | Kundenwert | Customer value | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010483493