The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Year of publication: |
August 2017
|
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Authors: | Nishikawa, Hidehiko ; Schreier, Martin ; Fuchs, Christoph ; Ogawa, Susumu |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 4, p. 525-539
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Subject: | crowdsourcing | idea generation | user involvement | new products | customer-centric innovation | Crowdsourcing | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
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