The Value of Purchase History Data in Target Marketing
| Year of publication: |
1996
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|---|---|
| Authors: | Rossi, Peter E. ; McCulloch, Robert E. ; Allenby, Greg M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 15.1996, 4, p. 321-340
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