The value of rapid delivery in omnichannel retailing
Year of publication: |
2019
|
---|---|
Authors: | Fisher, Marshall L. ; Gallino, Santiago ; Xu, Joseph Jiaqi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 732-748
|
Subject: | channel interactions | omnichannel retailing | online/offline | service quality | quasi-experiment | Dienstleistungsqualität | Service quality | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenanalyse | Customer analysis | Mobile Business | Mobile business | Vertriebs-Informationssystem | Sales information system |
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