The value of social media advertising strategies on tourist behavior : a game-changer for small rural businesses
Year of publication: |
2021
|
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Authors: | Jones, Nory B. ; Miles, Patti ; Beaulieu, Tanya |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 31.2021, 4, p. 64-75
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Subject: | rural business | social media | COBRA Model | advertising | tourist behavior | OLS regression | Social Web | Social web | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Werbung | Advertising |
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