The value of the call: an examination of MLB broadcasters as points of fan attachment
Michael Mudrik and Melissa Davies
| Year of publication: |
2024
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|---|---|
| Authors: | Mudrik, Michael ; Davies, Melissa |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 33.2024, 3, p. 258-273
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| Subject: | attachment | consumer behavior | source credibility | sport broadcasting | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Glaubwürdigkeit | Credibility | Rundfunksender | Broadcasting industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076995