The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Anushree Tandon, Ashish Gupta, Vibhuti Tripathi
| Year of publication: |
2016
|
|---|---|
| Authors: | Tandon, Anushree ; Gupta, Ashish ; Tripathi, Vibhuti |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 10.2016, 4, p. 501-518
|
| Subject: | retail | benefit-segmentation | shopping | department store | India | Tier II cities | Indien | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Warenhaus | Department store | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011646558