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The visibility challenge : digital platforms giving a face to Indian small and medium enterprises

Mudita Sinha, Leena N. Fukey

Year of publication:	2022
Authors:	Sinha, Mudita ; Fukey, Leena N.
Published in:	International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 4.2022, 3, p. 180-197
Subject:	IMC \| integrated marketing communication \| small and medium-sized enterprises \| SMEs \| social customer relationship management \| social media marketing \| visibility \| KMU \| SME \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Marketingmanagement \| Marketing management \| Indien \| India

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1504/IJTE.2022.10052291 [DOI] 10.1504/IJTE.2022.127150 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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