The visual complexity = higher production cost lay belief
Lauren Min, Peggy J. Liu, Cary L. Anderson
| Year of publication: |
2025
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|---|---|
| Authors: | Min, Lauren ; Liu, Peggy J. ; Anderson, Cary L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 51.2025, 6, p. 1167-1185
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| Subject: | lay belief | production cost | visual complexity | minimalism | aesthetics | pricing | Produktionskosten | Production costs | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktgestaltung | Product design | Visualisierung | Visualization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucae044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338656