The weekend effect in television viewership and prime-time scheduling
Jungwon Yeo
| Year of publication: |
November 2017
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| Authors: | Yeo, Jungwon |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 51.2017, 3, p. 315-341
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| Subject: | Day-of-the-week effect | Prime-time television | Discrete choice model | Optimal scheduling | Scheduling-Verfahren | Scheduling problem | Kalendereffekt | Calendar effect | Fernsehen | Television | Theorie | Theory | Fernsehprogramm | Television programme | Diskrete Entscheidung | Discrete choice | Fernsehwerbung | Television advertising | Börsenkurs | Share price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11151-016-9545-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782240