The zero‐price effect in freemium business models : The moderating effects of free mentality and price–quality inference
| Year of publication: |
2019
|
|---|---|
| Authors: | Niemand, Thomas ; Mai, Robert ; Kraus, Sascha |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 8 (11.04.), p. 773-790
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21211 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083991