THEORETICAL APPROACH ON THE ROLE OF MANAGERIAL COMMUNICATION IN PUBLIC INSTITUTIONS

The Romanian Government has faced extensive changes in the last period regarding its operating plan, in what was meant to accomplish and the actions of the political representatives and citizens, their tasks and responsibilities. In this paper we have attempted to identify the main factors with direct influence on management of public institutions starting from the communication management. The result of the research showed that leaving aside and not taking into account the strategic perspectives, preparation in terms of poor management of administrative factors are elements that detract from public institutions and from here the lack of initiative and flexibility needed for their operation.