Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Alternative title: | Referencial teórico para compartilhamento de conhecimentos e co-criação de mensagens em plataformas digitais |
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Year of publication: |
2022
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Authors: | Barker, Rachel ; Hanekom, Janette |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 6.2022, 1, Art.-No. e-252642, p. 1-21
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Subject: | co-creation of messages | consumer behavior | consumer knowledge management | digital platforms | knowledge sharing | user-generated content | Wissensmanagement | Knowledge management | Digitale Plattform | Digital platform | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Web 2.0-Technologien | Web 2.0 technologies |
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