Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Ran Liu, John B. Ford, Nusser Raajpoot
| Year of publication: |
2022
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|---|---|
| Authors: | Liu, Ran ; Ford, John B. ; Raajpoot, Nusser |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 3, p. 187-202
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| Subject: | electronic customer relationships | online review | valence | relationship marketing | online marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2022.124088 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309474