Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, and Sigitas Urbonavicius and Vytautas Dikcius
| Year of publication: |
2024
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas ; Dikcius, Vytautas |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 8, p. 1464-1493
|
| Subject: | Customer experience | Experience | PRISMA | Scale development | Systematic literature review | Theoretical rigor | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2024-0413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015200890