Theoretical underpinnings of research in strategic marketing : a commentary
Year of publication: |
2019
|
---|---|
Authors: | Varadarajan, Rajan |
Other Persons: | Varadarajan, Rajan (contributor) ; Morgan, Neil A. (contributor) ; Whitler, Kimberly A. (contributor) ; Feng, Hui (contributor) ; Chari, Simos (contributor) |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 30-36
|
Subject: | Marketing strategy | Market strategy | Marketing theory | Strategic marketing | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Marketingtheorie |
-
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan, (2015)
-
Marketing management : a contemporary perspective
Homburg, Christian, (2009)
-
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian, (2012)
- More ...
-
Research in marketing strategy
Morgan, Neil A., (2019)
-
Marketing capabilities in international marketing
Morgan, Neil A., (2018)
-
Strategic marketing and strategic management
Varadarajan, Rajan, (2018)
- More ...