Theorizing about the service dominant logic : the bridging role of middle range theory
Roderick J. Brodie; Michael Saren; Jaqueline Pels
| Year of publication: |
2011
|
|---|---|
| Authors: | Brodie, Roderick J. ; Saren, Michael ; Pels, Jaqueline |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 1, p. 75-91
|
| Subject: | Marketingtheorie | Marketing theory | Produkt | Product | Dienstleistung | Services | Wissenschaftstheorie | Philosophy of science | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988876