Theory and practice of environmental benchmarking in a major consumer electronics company

Environmental benchmarking has, since 1997, been the basis of many ecodesign‐related activities at both Delft University of Technology and Philips Consumer Electronics in Eindhoven, The Netherlands. Cooperative efforts have led to a robust, reproducible and practical environmental benchmark method. The method is based on the assessment of the five focal areas: energy, material and weight, packaging, potentially toxic substances, and recyclability. The generation and prioritisation of green improvement options is done by addressing consumer and societal feasibility as well as technical and financial feasibility. Ongoing research continuously stimulates the methodology and practical implementation. This has created a tremendous awareness in the Philips Consumer Electronics organisation regarding product‐related environmental matters, because the method is embedded in an overall strategy that considers the interests of all internal and external stakeholders.