Theory of classical conditioning in the era of digitalization : a content analysis of current applications in social media marketing
Anne Hardner, Marie-Sophie Schönitz, Dr. Marie-Christin Papen, Dr. Christian Leyh, Prof. Dr. Florian U. Siems
| Year of publication: |
2020
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|---|---|
| Authors: | Hardner, Anne ; Schönitz, Marie-Sophie ; Papen, Marie-Christin ; Leyh, Christian ; Siems, Florian |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 66.2020, 4, p. 6-17
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| Subject: | business-to-customer communication | classical conditioning | content analysis | digitalization | social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012385411