There's an app for that! : understanding the drivers of mobile application downloads
Zeynep Aydin Gokgoz, M. Berk Ataman, Gerrit H. van Bruggen
| Year of publication: |
2021
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|---|---|
| Authors: | Gokgoz, Zeynep Aydin ; Ataman, M. Berk ; Bruggen, Gerrit H. van |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 423-437
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| Subject: | Apple | Downloads | Mobile apps | Mobile marketing | Online word of mouth | Updates | Mobile Anwendung | Mobile application | Virales Marketing | Viral marketing | Mobile Marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Anwendungssoftware | Application software | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435342