They`re Natural and Everywhere : How Evaluative Practices Permeate the Organization

How do evaluative practices become natural and ubiquitous in an organization? In this paper we integratefindings from previous empirical work on the adoption of evaluative practices in organizations with insightsfrom institutional theory and social psychology research for advancing the understanding of possiblestates of evaluative practices within organizations and the processes through which organizations becomepermeated by evaluative practices. Our conceptual model suggests that once evaluative practiceshave gained a foothold in an organization, they tend to be applied to an increasing number of organizationalproblems and become taken for granted.