Thinking beyond privacy calculus : investigating reactions to customer surveillance
Year of publication: |
2020
|
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Authors: | Plangger, Kirk ; Montecchi, Matteo |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 50.2020, p. 32-44
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Subject: | Customer surveillance | Customer privacy | Consumer value | Personal concerns | Consumer attitudes | Privacy calculus | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundendaten | Customer data |
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