Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Dongmei Cao, Maureen Meadows and Xiao Ma
| Year of publication: |
2024
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|---|---|
| Authors: | Cao, Dongmei ; Meadows, Maureen ; Ma, Xiao |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 342-368
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| Subject: | Affordable luxury fashion (ALF) | Brand connection | Impulse buying | In-store browsing | On-site emotion | Retail outlet | Stimulus-organism–response (SOR) | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Emotion | Textilhandel | Textile distribution | Markenführung | Brand management | Ladengeschäft | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2022-0046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466313