Thinking fast and slow : a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
Year of publication: |
2024
|
---|---|
Authors: | Cao, Dongmei ; Meadows, Maureen ; Ma, Xiao |
Subject: | Affordable luxury fashion (ALF) | Brand connection | Impulse buying | In-store browsing | On-site emotion | Retail outlet | Stimulus-organism–response (SOR) | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Emotion | Textilhandel | Textile distribution | Markenführung | Brand management | Ladengeschäft | Markenartikel | Brand |
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