Thinking inside the box : why consumers enjoy constrained creative experiences
Year of publication: |
2007
|
---|---|
Authors: | Dahl, Darren W. ; Moreau, C. Page |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 3, p. 357-369
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Produktgestaltung | Product design | Experiment | Marktforschung | Market research |
-
Caprioli, Sara, (2023)
-
Chakrabarti, Amaresh, (2009)
-
Personality and graphic expression
Moss, Gloria, (2017)
- More ...
-
The effect of experiential analogies on consumer perceptions and attitudes
Goode, Miranda R., (2010)
-
Facilitating and rewarding creativity during new product development
Burroughs, James E., (2011)
-
Goode, Miranda R., (2013)
- More ...