This is what's in store for you : how online social learning affects product positioning
Feng Li, Timon C. Du, Ying Wei
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Feng ; Du, Timon C. ; Wei, Ying |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 179.2023, p. 1-24
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| Subject: | Competition | Multi-agent simulation | Particle swarm optimization | Product positioning | Social learning | Lernprozess | Learning process | Simulation | Agentenbasierte Modellierung | Agent-based modeling | Marketingmanagement | Marketing management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014487505