This is your brain on neuromarketing : reflections on a decade of research
Nick Lee, Leif Brandes, Laura Chamberlain and Carl Senior
| Year of publication: |
August 2017
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|---|---|
| Authors: | Lee, Nick ; Brandes, Leif ; Chamberlain, Laura ; Senior, Carl |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 11/12, p. 878-892
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| Subject: | Neuromarketing | consumer neuroscience | brain activity | fMRI | reverse inference | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1327249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753460