Thoughts on the “scientific method”: part 1 – ignorance through inconsistency

Purpose – In this two‐part series, the editorial aims to consider the role of the “scientific method” in human understanding, questioning both its consistency in actual practice and its reasonableness as a philosophy of action. Design/methodology/approach – In Part 1, the editorial provides a generic description of the “scientific method” and identifies a number of inconsistencies in the way it is applied. Findings – In Part 1, it is argued that inconsistencies in applying the “scientific method” may lead researchers to ignore important phenomena. Originality/value – The two‐part series challenges certain aspects of the “scientific method” as employed in the practice of modern science.