Threat or opportunity? : e-commerce platform's store brand introduction in the presence of CSR concern
Yonghong Cheng, Jiaxin Pan, Yu Xiong, Teng Yao, Yu Zhou
| Year of publication: |
2025
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|---|---|
| Authors: | Cheng, Yonghong ; Pan, Jiaxin ; Xiong, Yu ; Yao, Teng ; Zhou, Yu |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ISSN 1878-5794, ZDB-ID 2013782-5. - Vol. 198.2025, Art.-No. 104052, p. 1-19
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| Subject: | Corporate social responsibility (CSR) | Fixed fee contract | Platform supply chain | Social welfare | Store brand (SB) | Corporate Social Responsibility | Corporate social responsibility | Lieferkette | Supply chain | Handelsmarke | Store brand | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Markenführung | Brand management | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Online-Handel | Online retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2025.104052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015450432