Three essays in marketing

(cont.) that threaten to disappear cause decision makers to invest more effort and money in order to keep these options open, even when the options themselves seem to be of little interest. The last experiment provides initial evidence that the mechanism underlying the tendency to keep doors open is a type of loss aversion rather than a desire for flexibility.

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Alternative title:	3 essays in marketing
Year of publication:	2004
Authors:	Shin, Jiwoong
Other Persons:	Duncan Simester. (contributor)
Institutions:	Sloan School of Management (contributor)
Publisher:	Massachusetts Institute of Technology
Subject:	Sloan School of Management

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Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Thesis
Language:	English
Source:	BASE

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