Three essays on digital and non-digital transformations in business-to-business markets
Franziska M. Bongers ; Jan Hendrik Schumann, Dirk Totzek
| Year of publication: |
Dezember 2020
|
|---|---|
| Authors: | Bongers, Franziska M. |
| Other Persons: | Schumann, Jan Hendrik (degree supervisor) ; Totzek, Dirk (degree supervisor) |
| Publisher: |
Passau |
| Subject: | business-to-business | digitalization | customization | digital services | digital sales channels | customer solutions | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Digitale Güter | Digital goods |
freely available
| Extent: | 1 Online-Ressource (circa 247 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, Universität Passau, 2021 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608406