Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Dawn Iacobucci (Vanderbilt University, Nashville, USA), Deidre L. Popovich (Texas Tech University, Lubbock, USA), Georgios A. Bakamitsos (Stetson University, DeLand, USA), Steven S. Posavac (Vanderbilt University, Nashville, USA), Frank R. Kardes (University of Cincinnati, Cincinnati, USA)
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Iacobucci, Dawn ; Popovich, Deidre L. ; Bakamitsos, Georgios A. ; Posavac, Steven S. ; Kardes, Frank R. |
| Publisher: |
Boston : now |
| Subject: | Online-Marketing | Internet marketing | Verhalten | Behaviour | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 95 Seiten |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 9, issue 2 (2014) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-1-60198-913-0 |
| Other identifiers: | 10.1561/1700000038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011498139