Through a discourse analysis lens less darkly : illuminating how SME principals and support agency practitioners see marketing in SMEs
Paul Copley
| Year of publication: |
2010
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|---|---|
| Authors: | Copley, Paul |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 4, p. 353-368
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| Subject: | KMU | SME | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Diskurstheorie | Discourse theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760554