Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model
Seungbum Lee, Eric Brownlee, Yongjae Kim, and Soonhwan Lee
| Year of publication: |
June 2017
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| Authors: | Lee, Seungbum ; Brownlee, Eric ; Kim, Yongjae ; Lee, Soonhwan |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 2, p. 110-120
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| Subject: | outsourcing | performance measures | ticket sales | balanced scorecard | intercollegiate sport | Balanced Scorecard | Balanced scorecard | Outsourcing | Performance-Messung | Performance measurement | AHP-Verfahren | AHP approach | Sportveranstaltung | Sport event | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011716623